Nail Journey

International Educator, Course Content Creator, Judge, Award Winning Nail Professional, Coach, Consultant and Columnist

It was no surprise that I wanted to be a teacher when I was at school. I guess the idea of telling people what to do really impressed me! It was years later that I really got to understand the true meaning behind education and training – it is not just about telling. It’s about sharing, listening, understanding, and most importantly, communicating!

I started off my career in the recruitment industry in South Africa. I worked my way up from Secretary to Consultant and then through to Training Manager. Working in the recruitment industry gives one a real taste for different industries and one learns very quickly how to communicate and motivate people at different levels.

It was only when I moved to the Netherlands in 2002 that I got a taste of the nail industry when I completed my course in Gel and Acrylic Nails Systems at Beauty Company.

Shortly after finishing my nail course I was invited to join the Company’s education team. With this experience and a background in project management, sales, marketing and IT, I was able to expand my experience within the company and fulfilled a role in the marketing, education and product development departments.

From 2012 to the end of 2015 I fulfilled the role of Director of Education and Head of Product Development for International Beauty Partners (Beauty Company/Beauty Factory). This was a very dynamic role including education, research and development, travel and a great deal of networking.

Conducing International Bootcamps

From 2016 to the beginning of 2021 I worked as an Independent International Educator and Consultant, and I have been fortunate enough to represent various companies at Trade Shows, International Trainings, Open Days, Conferences and Competitions.

Trade Show Demonstrations

I have been fortunate enough to train with some of the strongest educators in the industry and I am now applying this knowledge in combination with my training skills to share this knowledge with others.

Course Content Creator

2016 – Participated in the Mastered: Nails program where I continue to learn and develop within the nail and fashion industry – we never stop learning.

2017 – Winner NAILS Next Top Nail Artist. Talk about a life-changing event. It was not only the win that had an impact on my skills and my career, the entire journey through the competition made me a better nail professional. This experience will pick you up, turn you upside down and inside out and put you back stronger, more determined and more creative than you ever thought you could be! Winning Season 4 was the cherry on the top and it was through this opportunity that I was able to experience New York and Paris Fashion Week and meet some of my nail idols.

NTNA Winner Season 4

2021 brought me back to where it all began, as Creative Product Developer and Education Manager for the WWBD Group in Holland. From August 2022 to the end of 2022 I fulfilled the function of COO at WWBD Group.

Education, product development and nails in general are my passion. I could never have imagined at the beginning of my journey into nails that there are so many opportunities and avenues in this dynamic industry, allowing us to experience various aspects of business in a field that we absolutely love. The skies the limit and I am loving every minute of it